The Gmail Effect

Yes Lifecycle Marketing analyzed more than 7 billion emails sent in Q3 2017 to identify how changing consumer behaviors and new email standards dictated by leading Internet Service Providers (ISPs) have influenced overall email engagement. Key findings include: The dominance of Gmail, the use of non-traditional themes, declining email engagement. Download the report to learn actionable email strategies to address these trends and enhance email engagement as we head into the holiday season.

Publication: 
Yes LifeCycle Marketing
Author: 
Yes LifeCycle Marketing
Document Type: 
Research
Paywall: 
Free

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