Get Ominichannel Meausrement Right

This eBook, A Guide to Omnichannel Campaign Measurement, will give you a valuable start on improving the return on your marketing spend. It will help you: Understand the importance of leveraging both digital and offline channel data for holistic and accurate measurement, learn how investing in accurately designed test-and-control experiments increases the effectiveness of your campaigns, and discover how laying a unified data foundation for your marketing and advertising ecosystem enables accurate measurement.

Publication: 
Axciom
Author: 
Axciom
Document Type: 
Research
Paywall: 
Free

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