Gartner's Multichannel Orchestration Model Makes Campaign Management a Science

Multichannel doesn't mean all channels all the time. It's the selection of complementary channels that serve your objective, leverage investments and address your target buyers. Here's a model to help ensure your campaigns rock.

Publication: 
Gartner
Author: 
Beck, Jennifer S.; Polk, Jennifer
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.