Gaming Company Re-engaged Customers through Mailpiece
A 20 year-old on-line games company was looking for a way to re-engage dormant customers and tried to use email as its primary outreach tool. After some time with low response rates, the company realized that it faced a lot of competition for attention in their customer’s email box and disengagement was growing. They needed to change their marketing strategy to stay connected with their large and diverse customer base and similarly entice dormant customers to reconnect and start playing again. Sending physical mail and following-up with precise and well-messaged emails proved to be a game changer for the company.