Executive Q&A: Five Key Questions To Kick Off Your Mobile Video Advertising Strategy

Mobile video advertising is the new shiny object in the nascent mobile ad market, and marketing leaders want more clarity on the merits and execution of this promising format. Too many marketers mistakenly limit mobile video ads as an extension of their TV campaigns. This report answers key questions that will help B2C and B2B marketing leaders separate their mobile ad strategies from TV and desktop approaches and understand the full scope of this opportunity.

Publication: 
Forrester
Author: 
Wise, Jennifer
Document Type: 
Research
Paywall: 
$

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