Do YouTubers Fuel Purchase Intent Among Teens?

Are TV and movie stars losing their cool factor among teens? Based on recent research, there’s at least one group that’s more popular: YouTubers—people who regularly create videos on YouTube. Among US teen internet users polled in November 2014 by Defy Media, 54% followed YouTubers on social platforms. Meanwhile, 42% said the same about TV and movie stars—far lower than the young millennials polled, who were more likely to follow TV and movie celebs.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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