Do Marketers Act on Data Insights?

Data collection is just the beginning when it comes to understanding the customer journey and eventually forming a single customer view. Making changes based on insights gleaned from customer data is key, as is integration. Without action, marketers can wave bye-bye to creating a streamlined customer experience.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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