Digital Media Key to Co-Op Program Growth, but Brands Lag

Digital marketing is changing the cooperative advertising landscape and offering both brands and local businesses new opportunities to reach customers. However, many brands are not only struggling to keep up in this digital era, but also leaving more advertising dollars—about $14 billion—unused.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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