The digital market and the main objectives of digital marketing

The digital market is growing fast and is expected to account for at least 20 percent of advertising expenditure by 2017. Through its various levers – search, display, affiliation, email, mobile, and social media – it allows brands to implement their complete marketing strategy, from the development of awareness and the image through to acquiring new customers or developing their loyalty.

Publication: 
How to Measure Digital Marketing
Author: 
Florès, Laurent
Document Type: 
Research
Paywall: 
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