Digital Display Advertising: Nine Things to Know for 2015

Expected to net $27.05 billion this year, US digital display advertising and all its components—banners, rich media, video and sponsorships—will continue to capture the greatest portion of ad dollars of any digital channel, accounting for 46.2% of all US digital ad spending in 2015.

How will legacy trends such as viewability, ad fraud, programmatic advertising and the move toward more dynamic, engaging ad formats be different in 2015?
How will mobile’s increased importance to the digital display advertising ecosystem drive additional areas of focus such as cross-device targeting?
What role will first-party data play in helping buyers gain the greatest efficiency and effectiveness out of their multiscreen display efforts?

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
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