Digital Advertising Insights: A Treasure Chest For CMOs To Open
Despite good intentions and aspirations, few marketers take full advantage of digital and social advertising. For example, after surveying 80 CMOs of large consumer brands, a majority of respondents reportedly do not deploy digital advertising for audience and creative testing, nor to better understand the people in their customer databases. This report explores these challenges and provides strategies for embracing a "digital-first" marketing approach. The result is higher customer relevance, reduced waste, accelerated learning and greater marketing impact.