Digital Advertisers Focus on Holistic Customer Experience

The much-anticipated shift toward mobile will occur this year in the two largest digital advertising categories: search and display. For the first time, US advertisers will spend more in these areas to reach consumers on mobile devices than desktop computers, according to a new eMarketer report, “The State of US Digital Advertising 2015: Mobile Trumps Desktop, People Trump Devices.” 

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
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