A Diagnosis and Prescription for Marketing Performance Management: 2015 MPM Study Report

The “secrets” to a quality life aren’t really secret: eat well, stay active, don’t smoke (or quit if you already do) and sustain a healthy lifestyle. This fitness and health metaphor applies to marketing as much as it applies to life. In “A Diagnosis and Prescription for Marketing Performance Management” our goal is to reveal how marketing organizations can achieve best-in-class performance measurement and management, become recognized as a Center of Excellence and experience the benefits that come with that. With this report, you will now be able to answer this question most often asked by the C-Suite, so what have you done for us lately? Buy this 101-page report to begin working towards a healthier and more active marketing lifestyle.

Publication: 
Marketing Performance Management Study Report
Author: 
Patterson, Laura; Rackley, Jerry
Document Type: 
Research
Paywall: 
$

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