Cross Media Campaign Increases Donations by 84%

Cross Media Campaign Increases Donations by 84%

Morris Habitat for Humanity (MHFH) in Morris County, New Jersey wanted to leverage digital technology in a multi-touch, personalized campaign as a way to maximize their efforts and get the best possible return on investment for their 25th anniversary. Working with SVO, Inc., a print and direct marketing company, MHFH created a fresh approach to connect with potential donors on a more personal level. 

Document Type: 
Case Study
Paywall: 
Free

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