Content Marketing Pushes Digital Marketers to Adopt Newsroom Habits

Brands are under pressure to embrace content marketing techniques as the foundation for social and engagement marketing. But doing so forces a change in distribution cycle tempos. Content marketers can use this research to develop a newsroom-style process that enables a brand publishing strategy.

Publication: 
Gartner
Author: 
Sorofman, Jake; Weiner, Allen
Document Type: 
Research
Paywall: 
$

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