The Consequences of Fake Fans, 'Likes' and Reviews on Social Networks

Marketing, customer service and IT social media managers looking to use reviews, fans and "likes" to improve their brand's reputation on social media must beware of the potential negative consequences on corporate reputation and profitability.

Publication: 
Gartner
Author: 
Sussin, Jenny; Thompson, Ed
Document Type: 
Research
Paywall: 
$

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.