Coca-Cola Marketing Communications: A Critical Analysis

The article starts with description and analysis of various types of media employed in order to promote the Coca-Cola, followed by the identification of objectives of Coca-Cola campaign. Then, extensive analysis of images and words used in Coca-Cola campaign is undertaking in order to ensure a greater scope for the current research. Moreover, attempts are made to analyse the appeal of Coca-Cola marketing messages, as well as, assessments are provided at what extent Coca-Cola marketing campaigns were achieving their objectives.

Publication: 
Research Methodology
Author: 
Dudovskiy, John
Document Type: 
Research
Paywall: 
Free

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