CHOOSING THE RIGHT MAIL ADVERTISING FOR YOUR SHOP

The article offers suggestions for automobile repair shop owners regarding mail marketing. Topics include tips like using traditional direct mail marketing, which has feature like targeting, personalization, and tracking capabilities; using the Every door direct mail (EDDM) service from the U.S. Postal Service (USPS); and using money mailers or Valpak, which enables allows multiple advertisers to share the cost of third-class mailing by combining printed advertisements.

Publication: 
Motor Age
Author: 
Ross,Tim
Document Type: 
Research
Paywall: 
Free

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