Case Study: Spring Airlines' Digital Business Takes Off With Social Marketing

B2C marketers increasingly face the challenge of engaging hypersocial, always-addressable digital consumers. This case study explores how Spring Airlines invested in social marketing to accelerate its digital business. B2C marketers can use this report to learn how to achieve positive returns on their investments in social marketing initiatives and support their transition to a digital business.

Publication: 
Forrester
Author: 
Wang, Xiaofeng
Document Type: 
Research
Paywall: 
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