C-Suite Series: A Marketer's Guide to Behavioral Email
Today, email is a top 5 revenue-driving channel for most businesses, averaging an ROI of 122%. But not for long. We're on the brink of email destruction. It's imminent -- increased unsubscribes and the subsequent ruin of a top revenue channel. But there's hope, and it arrives in the form of simply better emails targeted at your best traffic. With the Behavioral, People-Based approach to your email marketing strategy, you'll unlock the potential to put your business growth in overdrive.