Build Customer Relationships With Social Customer Care

How can B2C marketers provide value for customers within social media and cultivate a relationship with them? This report explains how social customer care can help customers in their time of need and provide an opportunity for your firm to fulfill its brand promise.

Publication: 
Forrester
Author: 
Liousas, Erna Alfred; Pilecki, Mary; Majewski, Brigitte; Jacobs, Ian; Wei-ming, Egelman
Document Type: 
Research
Paywall: 
Free

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