Build A Case For The Digital Command Center
Not every marketing organization needs a digital command center. Large organizations will need one to consolidate their control, respond faster to market changes, and break down data silos. But it's hard work: demonstrating the overall business benefit, assembling the requisite resources, and establishing the proper engagement processes. This report will give CMOs cues to help them build a case for a digital command center and define a plan to get started on that journey.