Build A Case For The Digital Command Center

Not every marketing organization needs a digital command center. Large organizations will need one to consolidate their control, respond faster to market changes, and break down data silos. But it's hard work: demonstrating the overall business benefit, assembling the requisite resources, and establishing the proper engagement processes. This report will give CMOs cues to help them build a case for a digital command center and define a plan to get started on that journey.

Publication: 
Forrester
Author: 
Teo, Clement
Document Type: 
Research
Paywall: 
Free

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