Bringing Programmatic Home
Cut through the noise of digital advertising to increase the impact of your marketing efforts. Digital advertising isn't what it used to be. Response rates are decreasing, but costs aren’t. Marketing tactics are becoming more aggressive to achieve slimmer margins, and consumers are increasingly irritated by the abuse. And while direct mail is still a highly impactful channel, the targeting capabilities can’t match digital, and it’s not easy for brands to easily plug into their marketing stack. What can marketers do? Combine the best aspects of programmatic digital and direct mail while avoiding the pain points in each channel. The white paper discusses: How consumers really feel about advertising today – based on the numbers, the true impact of physical impressions, why pushy, intrusive advertising experiences are bad for consumers and marketers, how to reach consumers when they’re receptive to advertising, not resistant, the value of moving the conversation from online to in-home (and beyond), and how to avoid digital landmines like ad-blockers, bot fraud, brand safety concerns, decreasing viewability, and abusive marketing tactics.