BIA/Kelsey's U.S. Local Advertising Forecast for 2016

Twice a year, BIA/Kelsey publishes a forecast that provides a complete overview of U.S. local advertising.

The forecast for 2016, U.S. Local Advertising Forecast 2016, offers a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for twelve media.

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BIA/Kelsey's U.S. Local Advertising Forecast 2016 - Key Findings
On-Demand Webinar | PDF of Slides

The U.S. Local Advertising Forecast 2016 offers a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for twelve media. BIA/Kelsey defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.

The forecast offers a comprehensive and authoritative view of the local landscape, delivering an objective and credible five-year market outlook and analyzing the key drivers and assumptions behind top-line numbers.

Publication: 
BIA/Kelsey
Author: 
Fratrik, Mark R; Ducey, Richard V.; Boland, Michael
Document Type: 
Research
Paywall: 
$

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