Better Triggers, More Relevance

As a marketer you want to be timely and relevant when you send a message and basic triggered messaging has addressed one side of this equation — timeliness — for many marketers. But when it comes to relevance, most still fall short. This report examines how better triggered messaging can help accomplish both of these goals and recommends who to work with to get started today.

Publication: 
Forrester
Author: 
VanBoskirk, Shar
Document Type: 
Research
Paywall: 
$

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