Benchmark B2B Social Marketing Efforts
Business-to-business (B2B) marketers have fully embraced social tactics to help them meet their reach,
depth, and relationship objectives. What they don’t know is whether their adoption of social tactics is
consistent with their peers’. In this report, we examine the key benchmarks that B2B social marketers are
looking for — including which social marketing tactics and platforms B2B marketers are adopting, their
levels of satisfaction those tactics, and how heavily marketers are investing in them.