Behind the Screens

The article focuses on the aspects of the engagement of advertising industry on live television (TV) advertising. Topics discussed include the demand of TV advertising compared to several medium such as Internet, radio, and print media, the research regarding various aspects of TV advertising including the adoption of digital video recorder (DVR), consumers' viewing behavior, and commercial engagement, and the implication of delayed viewing and skipped commercials on major TV networks such as National Broadcasting Co. (NBC).

Publication: 
Marketing Insights
Author: 
Smith, Jeri
Document Type: 
Research
Paywall: 
Free

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.