B2B Lead Nurture Campaigns Improve Personalization, Targeting

For business-to-business (B2B) marketers, lead nurture campaigns deliver far better results than standard programs. In July 2015 polling by Demand Gen Report (DGR), over half of US B2B marketers said lead nurture campaigns performed between 10% and 20% (26%) or 20% and 30% (25%) better. And such leads outperformed their standard counterparts throughout the sales funnel, with 21% of respondents reporting a 10% increase in sales opportunities from nurtured leads and nearly one-quarter a 20% lift.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

Leave a comment

Comment Policy
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.