Avoid the Shiny-Object Syndrome in Your Mobile Marketing Strategy

First-generation tactical experiments are giving way to more-mature thinking about mobile strategy and holistic multichannel brand experiences. Gartner offers a framework for assessing how mobile tactics align with your business goals and marketing plans.

Publication: 
Gartner
Author: 
Sorofman, Jake
Document Type: 
Research
Paywall: 
$

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