Are Events Dead? Not If You're A Tech Buyer
Physical in-person events historically have been a crucial way for high-tech companies to communicate the value of products and services to customers and prospects. Forrester's Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers reveals the continuing power of events to influence business technology (BT) purchasing. Even with the advent of a myriad of new social and online marketing tactics, traditional events should remain a component of your marketing mix, potentially combined with a virtual event component.