Analytics and Monetization Are the Current Hot Topics in Consumer Apps

The consumer mobile app market is changing fast as the range of apps and number of connected consumers increases. As it becomes harder for developers to demonstrate their excellence among the competition, we analyze the issues around the monetization and marketing of apps and offer recommendations.

Publication: 
Gartner
Author: 
Ekholm, Jessica; Elizalde, Fernando
Document Type: 
Research
Paywall: 
$

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