The Age of the Omnichannel Integrator
Marketing leaders need to grow revenue, but they also need to deliver great customer experiences everywhere, personalize interactions across digital and offline channels, ensure the ethical use of customer data and much more. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Overcoming these challenges is impossible when customer data is shattered across dozens of different marketing and advertising channels and technologies. To fix that, you need to connect your entire marketing and advertising ecosystem – and the best way to do that is at the data layer. But that’s a non-trivial challenge for generalist systems integrators and internal IT departments. Find out how a new player — the Omnichannel Integrator — is filling this important gap in the value chain. Featuring insightful commentary from industry experts, The Age of the Omnichannel Integrator eBook will: Examine how this new type of data and systems integrator solves the toughest marketing challenges, from customer experience and personalized interactions to measurement, attribution, optimizing media spend and ethical data use, illustrate how the Omnichannel Integrator drives quantifiable business outcomes that increase audience reach, boost revenue and improve ROI, outline your action plan to connect your entire marketing and advertising ecosystem at the data layer.