The 2016 Social Video Forecast

Our recent survey of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats: 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months. 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing. SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

Publication: 
eMarketer
Author: 
eMarketer
Document Type: 
Research
Paywall: 
Free

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