There are currently 1185 Research Documents/Articles and Case Studies Available

Datesort ascending Title Document Source Publication Pay/Free
5/2012 Key trends in environmental advertising across 30 years in National Geographic magazine Research Public Understanding of Science $
5/2012 To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance Research GfK-Marketing Intelligence Review Free
5/2012 Boost Your Content Ecosystem With Video Research Forrester $
4/2012 Consider Viability When Evaluating Social Monitoring Vendors Research Gartner $
4/2012 The Facebook Factor Research Forrester $
4/2012 TurboTax Tries Direct Response Television… Again Research International Journal of Integrated Marketing Communications Free
4/2012 Consumer Retailer Preference and Facebook: Friends or Foes Research International Journal of Integrated Marketing Communications Free
4/2012 Customer Journey Mapping: What Is It For? Research Forrester Report $
4/2012 Combine Social And Mobile To Build B2B Customer Relationships Research Forrester $
4/2012 Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns Research 21st International Conference on World Wide Web $
3/2012 Is An Advertisement Worth The Paper It's Printed on? The Impact of Premium Print Advertising On Consumer Perceptions Research Journal of Advertising Research $
3/2012 EXQ: a multiple-item scale for assessing service experience Research Journal of Service Management $
3/2012 Value Propositions and Marketing Objectives Research Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, Second Edition $
3/2012 Bridging the gap between brand strategy and customer experience Research Managing Service Quality $
3/2012 Personalized mobile advertising: Its key attributes, trends, and social impact Research Technological Forecasting and Social Change $