There are currently 1185 Research Documents/Articles and Case Studies Available

Datesort ascending Title Document Source Publication Pay/Free
5/2012 How Social Media Is Changing Brand Building Research Forrester $
5/2012 Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy Research Business Horizons $
5/2012 Listening Metrics That Matter Research Forrester $
4/2012 Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns Research 21st International Conference on World Wide Web $
4/2012 The Facebook Factor Research Forrester $
4/2012 TurboTax Tries Direct Response Television… Again Research International Journal of Integrated Marketing Communications Free
4/2012 Consumer Retailer Preference and Facebook: Friends or Foes Research International Journal of Integrated Marketing Communications Free
4/2012 Combine Social And Mobile To Build B2B Customer Relationships Research Forrester $
4/2012 Customer Journey Mapping: What Is It For? Research Forrester Report $
4/2012 Consider Viability When Evaluating Social Monitoring Vendors Research Gartner $
3/2012 Personalized mobile advertising: Its key attributes, trends, and social impact Research Technological Forecasting and Social Change $
3/2012 Bridging the gap between brand strategy and customer experience Research Managing Service Quality $
3/2012 If you love something, let it go mobile: Mobile marketing and mobile social media 4×4 Research Business Horizons $
3/2012 Customer Journey Mapping as an Advocacy Tool for Disabled People: A Case Study Research Social Marketing Quarterly $
3/2012 How Much Is Too Much? The Collective Impact of Repetition and Position In Multi-Segment Sports Broadcast Research Journal of Advertising Research $