There are currently 1150 Research Documents/Articles and Case Studies Available

Datesort descending Title Document Source Publication Pay/Free
1/2007 Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods Research Strategic Change $
2/2009 A Framework For Multicampaign Attribution Measurement Research Forrester $
3/2009 Measuring marketing: McKinsey Global Survey Results Research McKinsey & Company Free
6/2009 The Customer Decision Journey Research McKinsey Quarterly Free
10/2009 The Interactive Attribution Landscape Research Forrester $
12/2009 The Role of TV Commercial Visuals in Forming Memorable and Impressive Destination Images Research Journal of Travel Research $
9/2010 The Age-Neutral Customer Journey Research The Silver Market Phenomenon $
1/2011 Digital Natives: The Generation That Music Product Strategy Forgot Research Forrester $
1/2011 In-store one-to-one marketing Research Journal of Retailing and Consumer Services $
1/2011 Put Video At The Heart Of Your Content Strategy Research Forrester $
1/2011 How eBusiness Executives At Financial Services Firms Are Successfully Using Twitter Research Forrester $
1/2011 CREATING INNOVATIVE CUSTOMER INNOVATIVE CUSTOMER INTERCEPT THROUGH DIRECT MAIL CD/ROM CAMPAIGN FOR AN ENTREPRENEURIAL SMALL FIRM Research Small Business Institute Research Review Free
1/2011 The Attribution Readiness Self-Test Research Forrester $
1/2011 Executive Q&A: Design Personas And Customer Journey Maps Research Forrester Report $
1/2011 Online Social Media as a Driver of Buzz Marketing: Who's Riding? Research International Journal of Online Marketing $

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