Use the graphic below to navigate the different sections of Attribution

Marketing attribution is assigning “credit” to each marketing channel touched by a consumer when making a purchasing decision. There are a number of approaches to attributing sales, and In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend hinge on determining the value of each marketing touchpoint. This page includes research to help you understand the twisting path a consumer takes in their decision-making process. It will help marketers make informed decisions about how to best prioritize their budgets by learning more about marketing attribution.

Attribution Research

Datesort ascending Title Publication Marketing Channel Pay/Free
9/2015 Magic Quadrant for Digital Marketing Analytics Gartner Digital / Social Media $
9/2015 Closing the Mobile Attribution Gap eMarketer Mobile Free
9/2015 How to Measure Social Marketing ROI Gartner Digital / Social Media $
9/2015 Multi-channel attribution and its role in marketing investment Journal of Digital & Social Media Marketing Any Marketing Channel $
9/2015 Do display ads influence search? Attribution and dynamics in online advertising International Journal of Research in Marketing Digital / Social Media $