Webinars and Events

Brightfunnel 12/14/2017

2018 is almost upon us and we want to make sure you're ready to make the most out of your marketing events next year! 

Join Brightfunnel and Bizzabo on December 14th at 1 PM ET /...

Association of National Advertisers 1/10/2018

2018 will undoubtedly be another year of big changes wrought by digital disruption––and the marketing space will most certainly get its fair share. Within the digital media industry, there is a...

American Marketing Association 1/12/2018

Content marketers publish hundreds of content assets a year- everything from advertisements, blogs, briefs, emails, news releases, presentations, training materials, videos, webinars, social...

Media Channels

 

This website is designed as a resource to help companies and organizations access, share, and promote market research  and case studies that can help them better understand how to optimize their marketing campaign strategy.

Digital Social Media Image

While consumers scroll through Facebook or send an email, there’s an opportunity to grab their attention.

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Direct Mail Image

Technology may have its perks, but direct mail has a long history of success.

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Emerging Channels Image

Customers have way more purchasing avenues these days, but marketers can still advertise effectively.

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Integrated Communications Image

Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential.

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Mobile Image

Consumers just can’t put their phones down and marketers are taking advantage of this.

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Print Image

Print marketing may be the traditional way of doing things, but it still works.

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Tv Radio Image

If marketing to a large audience, television and radio may be the way to win.

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Research Categories

The Customer Journey Image

The moment to influence the consumer is the most crucial.

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Campaign Objective Image

When strategies have a goal, success will follow.

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Marketing Channels Image

Print, Digital, Mobile. Each channel serves a unique purpose to a marketing strategy.

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Attribution Image

Each marketing channel plays a key role in a consumer’s purchasing decision.

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Media Types and Spending Image